Enterprise honor refers to the awards and praises that enterprises receive from society and the public. Including various awards awarded by government organizations, awards awarded by media and Market Research institutions, and public praise for enterprises through formal and informal channels. Enterprise honor is an important manifestation of brand reputation. The final process of shadowing a brand also depends on the process of transferring the brand's reputation to the enterprise, the degree of media participation, and the degree of public recognition. Corporate honor is a measure of brand reputation.